Mercedes-Benz Stadium outside view of the venue's facade

Mercedes-Benz Stadium Brings on Harrah’s Cherokee Casinos as Partner

Stadium News
Press Release

Atlanta, GA – Mercedes-Benz Stadium announces its latest partnership with Harrah’s Cherokee Casino Resort and Harrah’s Cherokee River Valley Casino & Hotel.  The partnership offers Harrah’s two branded clubs on the stadiums 200 level concourse along with leveraging branding and digital media to engage Atlanta Falcons fans and Atlanta United supporters with another entertainment brand.

With a combination of rustic wood, subway tiles and exposed concrete, the Harrah’s Clubs provides edgy loft-like vibes with the best backyard in the entire city– Mercedes-Benz Stadium. From the club’s balcony perch on the second concourse, guests enjoy a unique club experience featuring great views and a direct connection to the seating bowl through two large awning doors. The club environment is seamlessly joined with the action on the field providing an unforgettable guest experience in Atlanta’s premiere entertainment venue.

“We are excited to have a sponsorship with AMBSE, and look forward to the opening of the Mercedes-Benz Stadium.  Harrah’s Cherokee Casinos shares many of the same values with AMBSE, as both companies strive to deliver best in class entertainment and guest service,” said Brooks Robinson, Regional Senior Vice-President & General Manager of Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel.  “AMBSE promises to make a significant impact in the Atlanta market economically, experientially and through support of local communities and charitable endeavors.  These commitments align directly with Harrah’s Cherokee Casinos’ mission, vision and values, and we are proud to support AMBSE in these endeavors.”

ABOUT Harrah’s Cherokee Casino Resort:

An enterprise of the Eastern Band of Cherokee Indians, Harrah’s Cherokee Casino Resort is in the heart of the Great Smoky Mountains of Western North Carolina. The Casino has 150,000 square feet of gaming space, and offers over 3,300 slots plus 160 traditional table games such as black jack, roulette and craps. The property also features over 1,100 hotel rooms, the Le Fu Men gaming area, 10 restaurants, the ESSENCE Lounge, the luxurious 18,000 square feet Mandara Spa and seven retail shops. In addition to the 56-acre property, guests have privileged access to the Eastern Band of Cherokee Indians-owned Sequoyah National Golf Club.

ABOUT Harrah’s Cherokee Valley River Casino & Hotel:

An enterprise of the Eastern Band of Cherokee Indians, Harrah’s Cherokee Valley River Casino & Hotel is located near Murphy, North Carolina. The Cherokee County, NC facility features 50,000 square feet of gaming space with over 1,000 slot games and 70 traditional table games, The Food Market and a 300-room, full service hotel.

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