Mercedes-Benz Stadium outside view of the venue's facade

Mercedes-Benz Stadium Hosts More Than Nine Hundred Sports and Entertainment Industry Representatives for Digital Conference on Cashless Model

Press Release
Stadium News


Friday, May 1, 2020 – Atlanta, GA– Today, Mercedes-Benz Stadium (MBS) hosted more than 900 leaders and representatives across professional and collegiate sports as well as representatives in the entertainment industry for a virtual conference providing key strategies on successfully transitioning to a cashless transactional model. The conference, led by MBS executives, is part of a new virtual conference series, Driving the Fan Experience Through Innovation hosted by Mercedes-Benz Stadium sponsored by Mercedes-Benz.

In 2018, Mercedes-Benz Stadium became the first sports and entertainment venue in the United States to run a fully cashless operation, yielding $350,000 in savings and 16 percent increase in per caps. Upon that success, MBS leaders heard from multiple leagues and venues searching for strategies to navigate and execute in a post-coronavirus environment and cashless was a primary topic.  Participants across the NFL, MLS, MLB, NBA, NHL, PGA Tour, NASCAR, NCAA and more attended to understand what went into a successful rollout for MBS.

“It’s no secret that the return to sports and events is highly anticipated and we want to ensure that both MBS and our counterparts are doing so in a way that prioritizes the health and well-being of fans and Associates,” said Steve Cannon, CEO, AMB Sports + Entertainment. “While our goal with cashless was to enhance the fan experience with shorter wait times while creating a safe environment, we were hopeful more organizations would adopt this business model, as it drastically reduces the amount of physical contact between game-day associates and fans. We have seen major success since going cashless from both an operational and safety standpoint and we were proud to lead that conversation with industry professionals.”

In addition to safety, MBS locked in the No.1 spot for food and beverage including speed of service across all NFL venues for the third consecutive year. Roughly 95 percent of fans noticed the same or an increase in speed at concession lines and at peak times a 20-30 second reduction in wait times.

Mercedes-Benz Stadium leaders are committed to providing a world class experience for all fans and guests who visit.  To learn more about Mercedes-Benz Stadium  Follow us on Facebook, Instagram and Twitter.

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