Mercedes-Benz Stadium outside view of the venue's facade

Peach Bowl, Inc. – Mercedes-Benz Stadium Ink New Eight Year Deal

Press Release
Stadium News

Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Games locked in through 2025

ATLANTA (Sept. 19, 2018) – Peach Bowl, Inc. and Mercedes-Benz Stadium today announced the signing of a new eight-year contract ensuring all Chick-fil-A Peach Bowls and Chick-fil-A Kickoff Games will be played in the facility through 2025.

The length of the agreement will include eight Chick-fil-A Peach Bowls and at least 10 Chick-fil-A Kickoff Games. Since its opening in August 2017, Mercedes-Benz Stadium has already hosted three sold out Chick-fil-A Kickoff Games and one sold out Chick-fil-A Peach Bowl totaling 292,649 fans.

“Over our first four games, this partnership has been the definition of a win-win, and we are thrilled we will continue to call Mercedes-Benz Stadium home for the next eight years,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “Arthur Blank and his team have delivered on their end by providing us a world-class venue with every imaginable luxury, and I think we have done our part, providing four straight sellouts and a long list of nationally ranked teams.”

“We are pleased to announce our continued partnership with the Peach Bowl,” said Rich McKay, president, AMB Sports & Entertainment.  “We are thrilled that Mercedes-Benz Stadium will continue to be the backdrop of some of the biggest college match ups in the country.”

“Gary and his team at Peach Bowl, Inc. have done an excellent job orchestrating great matchups, bringing some of the best college teams from around the Nation to Atlanta and Mercedes-Benz Stadium,” said Tim Zulawski, chief revenue officer, AMB Sports & Entertainment.  “We look forward to working with Gary and his team over the next 8 years.”

Over the next eight years, Peach Bowl, Inc. will host three College Football Playoff Semifinals (#1 vs. #4 or #2 vs. #3), five New Year’s Six bowl games featuring top-ranked teams and at least 10 Chick-fil-A Kickoff Games, including three in 2020 in Mercedes-Benz Stadium.

The current schedule of games will feature five Saturday games, one New Year’s Day game, and three games that lead in to Semifinal games:

Year:MatchupGameDate2018TBDChick-fil-A Peach BowlSaturday, Dec. 292019Alabama vs. DukeChick-fil-A Kickoff GameSaturday, Aug. 3120191 vs 4 or 2 vs 3CFP Semifinal (Peach Bowl)Saturday, Dec. 282020West Virginia vs. Florida StateChick-fil-A Kickoff GameSaturday, Sept. 52020Georgia vs. VirginiaChick-fil-A Kickoff GameMonday, Sept. 72020North Carolina vs. AuburnChick-fil-A Kickoff GameSaturday, Sept. 122020TBDChick-fil-A Peach BowlFriday, Jan. 12021Alabama vs. MiamiChick-fil-A Kickoff GameSaturday, Sept. 42021Louisville vs. Ole MissChick-fil-A Kickoff GameTBD2021TBDChick-fil-A Peach BowlThursday, Dec. 302022Oregon vs. GeorgiaChick-fil-A Kickoff GameSaturday, Sept. 320221 vs 4 or 2 vs 3CFP Semifinal (Peach Bowl)Saturday, Dec. 312023TBDChick-fil-A Kickoff GameSaturday, Sept. 22023TBDChick-fil-A Peach BowlFriday, Dec.292024Georgia vs. ClemsonChick-fil-A Kickoff GameSaturday, Aug. 312025TBDChick-fil-A Kickoff GameSaturday, Aug. 3020251 vs 4 or 2 vs 3CFP Semifinal (Peach Bowl)Saturday, Dec. 27

The 10 Chick-fil-A Kickoff Games currently scheduled feature seven teams currently ranked in the AP Top 25, the current No. 1 team Alabama twice, the current No. 2 team Georgia three times, No. 3 Clemson and No. 9 Auburn among other top-ranked teams.

“We are always looking to add blockbuster matchups to our Chick-fil-A Kickoff Game schedule,” Stokan said. “And having Mercedes-Benz Stadium – the newest and best stadium in the world – as our venue is a huge advantage in recruiting top-ranked teams to come to Atlanta to play.”

About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. Last year, the Peach Bowl celebrated its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 54 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $240.5 million in team payouts over its 50-year history. Peach Bowl, Inc. also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $31.6 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament, manages The Dodd Trophy national coach of the year award and led the relocation and financial foundation of the College Football Hall of Fame to Atlanta. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at

About Mercedes-Benz Stadium:

Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium is host to major sports and entertainment events, including the Super Bowl in 2019, the NCAA Men’s Final Four in 2020 and the 2018 College Football Playoff Championship game and is the first professional sports stadium in North America to achieve LEED Platinum Certification by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with twelve founding partners, which include Coca-Cola, Equifax, The Home Depot, NCR, Novelis, SCANA Energy, SunTrust, IBM, Georgia Power and American Family Insurance.  To learn more about Mercedes-Benz Stadium visit  Follow us on Facebook, Instagram and Twitter.

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