Mercedes-Benz Stadium outside view of the venue's facade

Georgia Power To Present the Mercedes-Benz Stadium Steam Tour Experience

Press Release
Stadium News


ATLANTA (March 4, 2022) – Mercedes-Benz Stadium (MBS) announced Georgia Power as the presenting sponsor of the MBS STEAM Tour Experience, an educational program utilizing Mercedes-Benz Stadium as the foundation for students to learn properties of the STEAM (science, technology, engineering, art, and mathematics) curriculum.

“We are excited to partner with Georgia Power on this important initiative as they help us further our MBS STEAM Tour Experience and other educational efforts,” said AMB Sports and Entertainment Vice President of Fan Experience Harry Hynekamp.eorgia Power has been an outstanding partner for many years, and we are excited to come together again to leverage Mercedes-Benz Stadium as a tool to promote sustainability and education and to benefit the Atlanta community.”

Mercedes-Benz Stadium is one of the only sports and entertainment venues that offer educational programs for students within a stadium setting.  On average, MBS hosts more than 600 schools and 30,000 students a year through its STEAM Tour Experience.

Georgia Power’s partnership will aid in furthering the development and innovation of the MBS STEAM Tours curriculum and provide annual scholarships to 150 students from Title 1 schools, allowing those students to experience the STEAM program. Title 1 is a program that provides federal funding through the Georgia Department of Education to public schools with high numbers of percentages of students in poverty.

“Georgia Power is dedicated to improving and strengthening educational initiatives to help students across the state build brighter futures as the workforce of tomorrow,” said Lisa Smith, Georgia Power vice president for Community and Economic Development. “We have long supported educational programming, schools, scholarships and educator training that focus on advancing STEAM exposure and education. MBS is one of the most dynamic and cutting-edge facilities in the country, and we’re excited to partner with them to bring the MBS experience to Georgia students, providing a new avenue for them to think critically and to get excited about careers in science and technology.”

Additionally, through the partnership, MBS will take its next step towards innovation by introducing virtual tours conducted by robot beginning March 2022. The robot, named Oculus after the building’s roof design, will allow students from across the country the opportunity to participate in a virtual STEAM Tour Experience. Oculus will show students areas such as the team locker rooms, field and art collection so they can visualize and experience the tour as if they were onsite.

As students participate in the MBS STEAM Tour Experience, subjects learned in the classroom come to life. Tour guides educate students about how the STEAM elements operate within the building and how careers align within the sports and entertainment industry. The 60-90-minute experience covers education in areas such as building design and engineering elements, sustainability, sports and nutrition education, the MBS Art Collection and the MBS Urban Garden.

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Media Contact:

Alexa Anderson

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